Uncategorized September 30, 2025

Why luxury rentals are winning big in Phoenix

A new wave of wealth is reshaping Phoenix’s housing market, making it the fastest-growing millionaire hub in the United States. Between 2019 and 2023, the number of millionaire renters in Greater Phoenix rose by 519%. Renting was once viewed as a temporary step toward homeownership. Today, for many affluent individuals, it has become the destination rather than the interim. And with that increase in millionaire renters has come a focus on luxury rentals.

The reasons are clear. Flexibility, amenities, and lifestyle often take priority over the obligations of ownership. Buying a home can offer long-term investment potential, but it also brings maintenance, significant commitments, and exposure to market fluctuations. For a growing group of wealthy newcomers – younger executives, tech founders, and entrepreneurs drawn to Phoenix’s thriving job market – renting offers freedom and peace of mind.

This shift opens the door for communities to combine thoughtful design, high-quality service, and opportunities for connection in ways that reflect how affluent renters want to live. Luxury renting is evolving into a category defined by choice, not compromise. Communities such as The Bergen show that when design, curated amenities, and attentive support work together, luxury leasing can rival the experience of ownership. For the industry, it is an invitation to think differently about what “home” means for people whose wealth gives them more options than ever before.

Why Are the Elite Choosing to Rent?

Lock-and-Leave Lifestyle: Flexibility Over Permanence

Many high earners value the freedom to live where they want, when they want, without the long-term commitment that comes with owning a home. Maintenance, property taxes, repairs, and renovations can quickly become burdens they prefer to avoid.

One of the greatest attractions of luxury leases is the true lock-and-leave lifestyle. Residents at The Bergen benefit from round-the-clock concierge support, ensuring their home is cared for while they focus on business, travel, or leisure — a level of convenience that is difficult to match in a single-family residence.

Lifestyle Matters More Now

Luxury leasing properties today are judged by more than square footage. Affluent renters increasingly seek homes that simplify daily life while offering comfort and connection. Properties like The Bergen illustrate this shift by pairing 24/7 concierge assistance with inviting lounges, a pool deck, and intimate gathering areas, along with private residences that allow people to enjoy both independence and a sense of community. These qualities are becoming the standard rather than an added bonus.

Risk Management

Rising mortgage rates, market fluctuations, and unpredictable property taxes make ownership less appealing for some high-net-worth individuals. Leasing a home that provides the comfort and status of ownership without long-term obligations allows them to remain agile while maintaining a premium lifestyle.

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What It All Means in the Bigger Picture

This trend reflects a broader redefinition of luxury. It is less about permanence and more about freedom from burdens. Residents are trading maintenance headaches for seamless services, large yards for dynamic social spaces, and ownership rigidity for mobility and convenience.

As hybrid work and frequent travel become the norm, having a team that manages logistics — from valet to home care to concierge planning — makes renting feel closer to membership in an exclusive club than a traditional lease.

Privacy combined with curated interaction through lounges, event spaces, and private dining rooms answers a common drawback of large complexes: anonymity. The Bergen keeps its scale intimate so residents can enjoy community without sacrificing personal retreat.

Time savings and reduced mental load often outweigh the perceived benefits of ownership. When landscaping, repairs, and vendor coordination are no longer concerns, that peace of mind becomes its own form of luxury.

Next Steps for the Luxury Rental Market

For developers and real estate professionals, the demand is clear. Affluent renters in Phoenix and Scottsdale increasingly expect high-touch service, elevated design, and built-in opportunities for connection. Communities that treat luxury leasing as a deliberate choice, not a fallback — will shape the next chapter of upscale housing.

The Bergen is proud to be part of that movement, showing how thoughtful design and hospitality-level service can meet the expectations of today’s high-net-worth residents while pointing the way for future development.


Author: John Beck works in Leasing & Concierge at The Bergen.

Buying September 30, 2025

Why You Should Consider the APR, Not Just the Interest Rate, When Comparing Mortgage Offers

When you get mortgage quotes from lenders, they will include information on the interest rate and APR. People sometimes use those terms interchangeably, but they don’t refer to the same thing. You’ll have to consider both to figure out which lender is offering you a mortgage with the best terms.

What’s the Difference Between a Loan’s Interest Rate and APR?
The interest rate is the percentage of the principal that you will have to pay a lender to borrow money. If you take out a fixed-rate mortgage with a 5% interest rate, you’ll pay 5% of the amount borrowed in interest. Your monthly payments will remain the same over the life of the loan, but the amounts that go toward principal and interest will change.

The annual percentage rate, or APR, includes the interest rate and other fees associated with a loan, such as an origination fee. If you buy discount points to secure a lower interest rate, that fee will be factored into your APR. If you take out a conventional mortgage and put down less than 20%, you’ll have to buy private mortgage insurance. That cost will also be included in your APR. Note that the APR won’t necessarily include all the fees associated with a mortgage.

Why Should You Consider Both the Interest Rate and APR?
A loan’s interest rate is important, but it doesn’t tell the whole story. Lenders sometimes offer mortgages with low interest rates and high fees that drive up the total monthly payment amount.

That means the quote with the lowest interest rate might not be your best option. A loan with a higher interest rate and a lower APR might have lower monthly payments. If you plan to stay in your house for a long time, that can add up to significant savings.

How Should You Compare Loan Offers?
Comparing the APRs for different loans can help you figure out which is the best deal overall, as long as you make an apples-to-apples comparison. For example, you should only compare the interest rates and APRs for 30-year fixed-rate mortgages.

If you have a quote for an adjustable-rate mortgage, the interest rate will most likely change in the future. That means that the APR for an adjustable-rate mortgage will be an estimate, and that estimate may turn out to be inaccurate.

How long you plan to live in your house can influence your decision. If you purchase discount points, you’ll pay an upfront fee in exchange for a lower interest rate. If you sell the house or refinance the mortgage before the term ends, paying that extra fee might not be worth it.

Lenders are required to disclose both the interest rate and APR in a Loan Estimate and a Closing Disclosure. Go over those documents carefully to figure out which company is offering you the best terms.

Buying November 14, 2024

Eight Steps for Buying Your First Home

Welcome to one of life’s great adventures: buying your first home! This journey is not just about brick and mortar – it’s about creating a sanctuary for new memories, a haven of comfort and the key to your future. These eight steps will help set you on a path for success. 1. Do Your Research […]

Welcome to one of life’s great adventures: buying your first home! This journey is not just about brick and mortar – it’s about creating a sanctuary for new memories, a haven of comfort and the key to your future. These eight steps will help set you on a path for success.

1. Do Your Research

Diving deep into housing market research is a step you simply can’t skip. This preparatory phase involves taking a close look at current market trends, assessing home values in your desired neighborhoods and gauging local supply and demand. Understanding interest rate trends and the economic health of your target area is also important. Remember that knowledge is power – it’s essential to making informed decisions with confidence and clarity.

2. Set Your Budget

When buying your first home, getting a handle on your finances is crucial. It helps you manage your expectations, ease any stress you may be feeling and narrow down your home search. A great starting point is to get a mortgage preapproval – it’s like having a golden ticket to the home buying theater. It tells sellers you mean business and, more importantly, tells you how much you can actually afford.

3. Craft Your Wish List

You’ve probably been dreaming of your first home for a while, and now is the time to map out your “must-haves” versus your “nice-to-haves.” You can start by asking the right questions: How many bedrooms do I really need? Is a home office necessary? Do I want a big yard or is a cozy balcony enough outdoor space? Knowing your non-negotiables will help you steer clear of beautiful distractions that might not fit your lifestyle or budget.

4. Choose Your Location

As the saying goes, it’s all about location. But what does that even mean? It’s more than just a spot on the map. It’s about the community, local schools, commute times and even the home’s future value. To get into a new home that you’ll love, focus down to three neighborhoods while considering their projected market trends in case you ever want to sell.

5. Work With a Real Estate Agent

From local market expertise and financing to legal requirements and negotiation, a good real estate agent can guide you through every step of the home buying process. A specialist in your chosen areas can alert you to available properties as soon as they hit the market, giving you a jump-start on the competition. Many federal and state assistance programs are also available to first-time buyers, essential information your agent can provide for you.

6. Start Viewing Homes

With your wish list in one hand and your preapproval letter in the other, it’s time to check out your options in person. You should attend plenty of open houses and ask your agent to pull back the curtain on any home that sparks your interest. Once you find that perfect property, your real estate agent is your #1 ally, helping you craft an offer that’s enticing to the seller yet protects your interests – especially in competitive markets.

7. Schedule the Home Inspection

This is another important step that your agent can help facilitate. After your offer has been accepted, a thorough property inspection will give you a clear understanding of the home’s condition. If any hidden issues are revealed, your agent can negotiate repairs or adjust the offer before you make your final decision.

8. Close the Deal

As you come down the final stretch, your real estate agent will help you navigate all the paperwork and legal considerations. Make sure you understand your obligations and ask questions if you need clarification. Once you’ve signed on the dotted line, swapped out that preapproval for a mortgage and handed over the down payment, congratulations – you’re a home owner!

Your first home is more than just a piece of real estate; it’s the cozy embrace at the end of a long day, the gathering spot for friends and family and the foundation upon which you’ll build your dreams. Unwrap the joy, embrace the journey and open the door to an exciting future.

Selling November 14, 2024

9 Overlooked Items to Prep Your Home for Sale

So you’ve prepped your home cosmetically for sale in every imaginable way – fresh paint, a deep cleaning, new landscaping, decluttered closets and even organized the garage! Your house looks better then it ever has and you are ready to hit the market! Before you proceed with the “For Sale” sign in the ground, there are several key pieces of information that you should consider gathering that today’s savvy buyers are going to want to know.
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Guest post by Cara Ameer

So you’ve prepped your home cosmetically for sale in every imaginable way – fresh paint, a deep cleaning, new landscaping, decluttered closets and even organized the garage!  Your house looks better then it ever has and you are ready to hit the market!  Before you proceed with the “For Sale” sign in the ground, there are several key pieces of information that you should consider gathering that today’s savvy buyers are going to want to know.

1.  Survey

Do you have a copy of a current survey on your home?  Have this document available and provide to your listing agent so they can include in the information about your home.  Buyers want to know about property lines, easements, conservation buffers, if there is room for a pool, if the property line extends to the water behind your home, etc.  Having a survey to provide upfront will help to eliminate these types of concerns vs. waiting until a property is under contract.

If you’ve made any changes that would affect your property such as adding a pool or fence since you took ownership and are not shown on your current survey, it’s important to advise the buyer.  A new survey will usually need to be ordered prior to closing in this scenario.  If you don’t have one from when you purchased the home, try contacting the title company or attorney’s office that handled the closing of the property.  Depending on how long ago that was, they may be able to retrieve from their archives.

2.  Floorplan or Appraisal Sketch

Buyers often need to know room dimensions as it helps with determining furniture placement and to ensure how what they have will fit (or have to be reconfigured) in the new space.  As any real estate agent can attest, many hours have been spent measuring spaces while looking at a home and comparing that against the existing buyer’s furniture dimensions.  I’ve encountered entire home searches that revolved around a great room accommodating an entertainment center and the garage size so a motorcycle could fit in addition to the cars!

An appraisal is helpful as it can confirm the exact square footage of a home vs. relying on tax records which may not be accurate.  We’ve all heard stories where the appraisal showed the actual square footage that was smaller than what was initially represented in a listing sheet.  Having an appraisal will help to ensure that does not happen.  You should have received a copy of the appraisal if you obtained a mortgage loan from your lender or if you refinanced.  If you don’t have either, consider having a floorplan drawn up or home measured by an appraiser when prepping your home for sale. Your agent can assist with resources to this effect.

3.  Utility Bills

Buyers want to get an idea of what they can expect the heating and cooling bills to be in a home.  Review your bills over the last one to two years to get an average in the various seasons, or call your local utility provider as they can often provide you with information on the high, average and low costs.  This information can be very beneficial when a buyer sits down to number crunch their total costs of owning a home.  If you had an unusually high or low bill, provide some explanation to accompany the numbers.

4.  Termite Bond

In many markets where termites are alive and well, it is common place for homes to have some sort of protection plan in place which is also known as a bond.   In Florida, where I live and work, this is a primary concern and often one of the first questions buyers and their agents want to know.  Prior to listing your home, obtain a copy of your termite bond policy from the provider, know exactly what type of bond you have – repair or treatment bond and up to what dollar amount of coverage is it good for.  Also know how long the bond is in effect, when it is up for renewal and what the renewal fee is, if there is a transfer fee and what does it provide protection for – not all bonds provide protection against all different types of termites.

5.  Pest Control

If you maintain any type of pest control on your property, compile information as to who the provider is, what you have done, how much you pay and how often does the company come out to treat the property.  A copy of your service agreement is helpful in this instance.

6.  Insurance

Buyers especially want to know who a seller uses for their homeowners insurance and how much they pay.  This is particularly the case in higher risk areas (where there are hurricanes, floods, fires, etc.) With homeowners insurance potentially more difficult to obtain in some areas, going through the existing seller’s insurance company can help streamline the process, particularly on an older home.

7. Product Manuals and Warranty Documents 

Now is the time to gather the various product manuals for all items that will be staying in the home such as appliances, water heater, heating and cooling system, ceiling fans, pool equipment, etc.  If your home came with any warranties, be sure to include these for the new owner as well.  Putting all of these in one large envelope makes it easy for everything to be readily accessible in one place for the new buyer.

 8.  Service Providers

Compile a list of all service providers/vendors and their contact information who you have used on your home – lawn service, pool service, A/C company, etc. While a new buyer may or may not choose to use these services, they will certainly appreciate having resources available to them and may elect to initially use them as they make the transition to living in your home.

9.  Covenants and Restrictions, Neighborhood Rules and Information  

This is key critical information for a new owner to have on hand.  A contract may likely hinge on the buyer’s review of this information, so easiest to have it available ahead of time.  If you don’t have these, contact your neighborhood’s association president or management company for assistance in obtaining a copy. Many of these documents are matters of public record and are available by going online to the appropriate municipality’s website.

Work with your agent to create an informational package or binder that you can provide to prospective purchasers that come through the home with the information mentioned above.  Gathering this information before you put your home on the market will save time and make the process that more efficient once you find a buyer.  It may even help your home to sell faster as all of this information is available upfront, eliminating the need for guesswork and waiting on answers while another property could possibly come on the market to grab the buyer’s attention.  You want to help keep the buyer focused on your home, so make it easy for them to buy by giving them what they want.  Happy selling!  You can read more home seller tips here.